Radio Dabanga .. Matter of code of ethics by Ibrahim Sulieman

00:17 AM February, 23 2017

Sudanese Online
Ibrahim Sulieman-UK
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Voice from the margin

We will not be exaggerated in case we said to offer the affairs of a media corporation, to “ranker” candidates; it’s similar to offer a nuclear pin-code to a reckless leader, everybody will be anxious and expected any unintended dead fault at any time. Generally, nowadays, it’s not hard to notice the chaos is the main feature of media situation in the area, due to the fact that the majority of member of staff in media corporations are ow-skilled and non-professionals.

A few weeks ago, Radio Dabanga had posted on its account on Facebook, a photo of a person in dirty clothes, relaxing on his back, putting one leg over the other, and beside him a container full of a grey drink, most likely it’s a traditional wine known as “MARISSA”. Background of the photo obviously indicates his identity from the margin of Sudan

What we can get out of the picture is that, “MARISSA” is an ideal drink for the people who looking for relaxation and peace of mind. Obviously, this is publicity for alcohol and damage for margin people reputation as well because it’s reflecting a negative side for this community. Unfortunately, this is not what we expected from Radio Dabanga!

In theory, and in terms of ethical responsibility, a serious and responsible media should avoid whatever listed as a taboo according to community criteria. Therefore, and first of all, publicity for alcohol, raising an ethical issue, as there is no controversial, alcohol is absolutely forbidden for Muslims. Moreover, posting this kind of images will destroy the societies and encourage immoral behaviour.

Anybody who believes the criminal and bloody behaviors for NCP gang, in the name of Islam should be a reasonable ground, to reshuffle the criteria of virtue and vice for Sudanese community, whom religiously committed by nature, anybody thinks so, definitely will be wrong. And if some supporters of so called The New Sudan believe the ideal replacement for the current radical Islamic rule, should be far liberalism, they are wrong, too. We are quite sure the vast majority of the Sudanese neither fundamentalist nor liberal, they are moderate Muslims, who maintain the demarcation lines between allowed and forbidden

Sociology’s studies had concluded that, media should preserve the basics of Self-censorship, and uphold moral perceptions. In reality, these themes can’t be maintained unless media draw clear red lines for values of targeted communities. We believe it’s not safe for traditional media to keep up with social media in order to satisfy their audiences. Thus, we feel Radio Dabanga had let us down, as we believe they had relied on social media criteria regarding the above-mentioned photo, as it was widely recycled via social media groups. The reason for this disappointment feeling, that we do not expect Radio Dabanga as a serious corporation, should differentiate itself from individuals groups, who may subject to their moods. The golden rule regarding this subject is professionalism and ethic, before popularity and before everything. We think that, whoever was related to a great media or press corporation, will not look to social media as inspiration for their subject

We think this conduct it is not difficult to be avoided in case there is any method of self-accountability or a clear approach for a professional code of conduct

In media and in terms of career, the editor who unobligated to the values of professionalism conscience may be utilized to destroy communities with or without her/his awareness. Whereas, the hazardous role for media relies on its ability to shape the awareness of the societies through selling a negative social behavior such as drinking of alcohol and deliver an advert for prejudicial lifestyle. For these factors, it’s so crucial for editor to be impartial of personal fancies

In theory, communication and media scholars confirmed there are many Ideological and organizations bodies, deliberately planning to steering media and imposed their views in a soft manner. No doubt some of these ideas may result state of division among the citizens regarding certain issues. Therefore, we can say, it is not a secret Radio Dabanga is considered as an oriented broadcast, however when it posting this sort of a negative photo, we have to ask to which land it planning to redirect our communities؟ Particularly, this is not the first time it had posted an image contains “MARISSA” wine؟

Even if we assumed the man is non-Muslim, still the photo is scratching the public sensitivity for the vast majority of the Sudanese people, so we believe it has to be deleted and this conduct requires an apology for it, in case this had happen with a good intention.



Ibrahim Sulieman

Freelances Journalist and Columnist Writer

Interested in Sudan Margin Issues

[email protected]



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