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 Re: تويوتا تسحب و توقف إنتاج ثمانية أنواع من موديلاتها (Re: حافظ كنجال)
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TOKYO – Toyota's decision to suspend U.S. sales on an unprecedented scale to fix faulty gas pedals is a blow to the automaker's reputation for quality and endangers its fledgling earnings recovery.
It is also a symbol of the dramatic failings of the aggressive growth strategy Toyota Motor Corp. pursued under former President Katsuaki Watanabe, a cost-cutting expert, who led the Japanese automaker to the No. 1 spot in global vehicle sales, dethroning General Motors Co. in 2008, analysts say.
The sales suspension to fix gas pedals that could stick and cause acceleration without warning was announced in the U.S. late Tuesday and affects eight models including the Camry — America's top-selling car — and Corolla, another popular model.
Toyota is also halting production at six North American car-assembly plants, beginning the week of Feb. 1, and gave no date on when production could restart. Last week, Toyota recalled the same eight models, involving 2.3 million vehicles.
The automaker's shares fell 4.3 percent in Tokyo trade.
A Toyota official, who spoke on condition of anonymity, said the sales suspension could hinder the company's ability to meet its forecast for 6 percent growth in global vehicle sales this year.
Although Toyota's Japan plants are not affected, the problem could spread to Europe, where a similar accelerator part is being used, and could affect millions more vehicles.
The problem part comes from one U.S. supplier and does not affect models that use parts from different suppliers, said another Toyota official who spoke on condition of anonymity.
Analysts said the production stoppage signaled a more serious crisis for Toyota than recalls, which are fairly routine for automakers.
"It's an abnormal situation, and there is no way to compare it with anything else," said Yasuaki Iwamoto, auto analyst with Okasan Securities Co. in Tokyo.
He said the problem should serve as a wake-up call for Toyota to be more careful with maintaining quality. There is no quick fix to a tarnished brand image, Iwamoto said.
Despite the recent recalls, Toyota has still done well on quality surveys, and leads the world in hybrids, which show off top-grade green technology.
But the latest U.S. problems mirror the spate of quality problems that plagued Toyota several years ago in Japan, its home market.
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