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 Re: آخر التقارير عن سوق العقار في الخرطوم Real Estate (Re: Elawad Eltayeb)
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Khartoum confirmed forthcoming hotel supply by 2011
Demand driven overwhelmingly by corporate tourism, constituting 90% of total visits to Sudan
Current supply comprises of three locally classified fivestar hotels and four hotels defined as four-star according to Sudanese standards
PERFORMANCE INDICATORs (Y/E 2008)
Market Occupancy: 41%
ARR: US $ 225
RevPAR : US $ 180
A forthcoming supply of 1450 rooms is expected to enter the market by 2013 Total number of 5-star hotel rooms reached 717 in Q3 2008 with an additional 830 rooms, within the same star category, by 2011
Rising oil revenues and privatisation of several key industries have triggered an economic boom in Africa’s largest country, resulting in unmet demand for international quality hotel rooms. This demand is driven overwhelmingly by corporate tourism, constituting 90% of total visits to Sudan.
The oil and construction sectors, together with humanitarian organisations, account for a significant proportion of demand within this broadly defined segment. Until further hotel provision enters the market over the next five years, Khartoum’s hospitality market will continue to be characterised by an insufficient and inadequate supply of hotel rooms and supporting facilities. Up until the completion of the Salam Rotana in February 2007, only the Hilton and Grand Holiday Villas provided accommodation at anything close to international standards.
The combination of a lack of alternatives and historically low visitor levels created an insular market focusing on the long term custom of NGOs and oil companies operating within the country, with little incentive (and limited finances available) to reinvigorate its core offering.
Long stay guests have historically been a lucrative source of income, with a number of hotels housing staff working for international organizations and in various corporate sectors. This market, however, is believed to be declining as residential compounds are completed and apartments of a higher standard are being delivered.
Leisure stays where they exist are generally a single night as visitors transfer from the
airport to archaeological sites elsewhere in the country. A secondary market focusing on the Meetings, Incentives, Conferences and Exhibitions (MICE) tourism segment is also emerging, driven by a desire on the part of the government to promote Khartoum as a natural centre for East, North and Central African delegates.
Current room rates vary between US$150- 300 per night, which given the standard of available supply and facilities, is expensive when compared against hotel provision in other Middle Eastern and East African destinations. The entry of the Salam Rotana has reportedly taken a significant proportion of business from the historically dominant market players. With the hospitality market at an early stage of development, fixed costs remain high for hotel operators. Pay back periods have been lengthening, indicating that costs are rising; payback on the Hilton was completed in less than five years, whereas hotels opening now expect payback
periods of 10 – 20 years. Assuming improved political stability and concurrent economic
growth, demand for hotel rooms is expected to increase, keeping room availability tight
throughout 2009. As a result, occupancy levels for existing 4 and 5 star hotels are expected to increase or be maintained.
A forthcoming supply of 1450 rooms is expected to enter the market by 2013 and is likely to force incumbent hotels to upgrade their service standards and interior fit-out or risk losing business. Khartoum’s hotel demand-supply dynamic is expected to reach equilibrium with the completion of the Al-Fateh Tower and Rotana Al-Mogran, with a simultaneous decline in occupancy rates at incumbent hotels that do not offer the same standard of service.
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Elawad Eltayeb
فيس بوك
تويتر
انستقرام
يوتيوب
بنتيريست