Sudan Airways between the reform & mismanagment

our national carrier lost it’s credibility as a professional service provider despite the long
history that it had.
the major contributor to the problem had always been the mismanagement .
however what led to that cornice was the lack scientific approach to it’s major issues
such as:-
1/ modernization of it’s fleet
2/ the over staffing
3/lack of a clear marketing strategy

by taking a quick look to the fleet we can fairly conclude that short & mid range aircraft
require high scheduling frequency to maintain a marginal safe operating profit but on the
other hand require a good marketing plan and high level of proficiency in the area of the
flight operations ( crews & maintenance) Sudan Air clearly lacking in this area the over staffing was an old airlines killer ( the overhead payroll v.profit) but it also an
easy fix problem .and this fix dose not necessarily means lay off and dismissal of the
work force nor keeping it as whole, Sudan Airways known for over staffing since the
early 80’s and had suffer time and again from appointing a none professional to
manage the company .
Sudan Airways could have a very good chances to have a marketing plan that fits it’s need
as a small carrier and at the same time maintain it’s profitability had the management
looked into the available options through codesharing and cargo marketing and routes
exchange .
divorcing the government involvement is one step in the right track but creative
thinking and strategy setting remain the only keys to retain the troubled company

Arabic Forum