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Sudan Airways between the reform & mismanagment
04-11-2005, 00:44 AM |
Ibrahim Adlan
Ibrahim Adlan
Registered: 08-22-2004
Total Posts: 1200
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Sudan Airways between the reform & mismanagment
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our national carrier lost it’s credibility as a professional service provider despite the long history that it had. the major contributor to the problem had always been the mismanagement . however what led to that cornice was the lack scientific approach to it’s major issues such as:- 1/ modernization of it’s fleet 2/ the over staffing 3/lack of a clear marketing strategy by taking a quick look to the fleet we can fairly conclude that short & mid range aircraft require high scheduling frequency to maintain a marginal safe operating profit but on the other hand require a good marketing plan and high level of proficiency in the area of the flight operations ( crews & maintenance) Sudan Air clearly lacking in this area the over staffing was an old airlines killer ( the overhead payroll v.profit) but it also an easy fix problem .and this fix dose not necessarily means lay off and dismissal of the work force nor keeping it as whole, Sudan Airways known for over staffing since the early 80’s and had suffer time and again from appointing a none professional to manage the company . Sudan Airways could have a very good chances to have a marketing plan that fits it’s need as a small carrier and at the same time maintain it’s profitability had the management looked into the available options through codesharing and cargo marketing and routes exchange . divorcing the government involvement is one step in the right track but creative thinking and strategy setting remain the only keys to retain the troubled company
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Title |
Author |
Date |
Sudan Airways between the reform & mismanagment | Ibrahim Adlan | 04-11-05, 00:44 AM |
Re: Sudan Airways between the reform & mismanagment | Mohamed A. Salih | 04-12-05, 09:51 AM |
Re: Sudan Airways between the reform & mismanagment | Ibrahim Adlan | 04-12-05, 03:26 PM |
Re: Sudan Airways between the reform & mismanagment | �سماعيل التاج | 04-17-05, 03:25 PM |
Re: Sudan Airways between the reform & mismanagment | Ibrahim Adlan | 04-17-05, 10:12 PM |
Re: Sudan Airways between the reform & mismanagment | Omar | 04-19-05, 11:11 PM |
Re: Sudan Airways between the reform & mismanagment | Ibrahim Adlan | 04-20-05, 09:50 AM |
Re: Sudan Airways between the reform & mismanagment | Ibrahim Adlan | 05-18-05, 04:41 PM |
Re: Sudan Airways between the reform & mismanagment | Ibrahim Adlan | 06-01-05, 08:11 PM |
Re: Sudan Airways between the reform & mismanagment | Ibrahim Adlan | 10-14-05, 10:59 PM |
Re: Sudan Airways between the reform & mismanagment | Ibrahim Adlan | 10-14-05, 11:06 PM |
Re: Sudan Airways between the reform & mismanagment | Ibrahim Adlan | 10-14-05, 11:17 PM |
Re: Sudan Airways between the reform & mismanagment | Ibrahim Adlan | 11-07-05, 10:17 AM |
Re: Sudan Airways between the reform & mismanagment | Omar | 12-23-05, 06:16 AM |
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